Disney is bringing back "The Little Mermaid" to the big screen...and a smaller screen, too.
Disney will host special screenings of the film that encourage the audience to watch the movie while they're also interacting with a "The Little Mermaid" app on their iPads:
Bring your iPad to the movie theater and experience special event screenings of "The Little Mermaid" on the big screen like never before! It's "Disney Second Screen Live: The Little Mermaid," where you become part of the story. Interact with Ariel, Sebastian and Flounder. Compete with the audience as you play games, sing-along, and collect hidden treasure. But watch out for Ursula, who just might try to steal your points. It just got better, down where it's wetter, with "Disney Second Screen Live: The Little Mermaid."
While second screen experiences seem to be growing in popularity, people are worried that the trend will carry over to other theaters.
Take Two talks with film blogger Dan Seitz about Disney's new in-theatre, second-screen experiment.