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Running back Arian Foster #23 of the Houston Texans looks on prior to the start of the game against the San Francisco 49ers at Candlestick Park on October 6, 2013 in San Francisco, California.
The company FanTex Holdings will allow fans and Wall Street gurus alike to invest individual athletes as if they were stocks. Houston Texans running back Arian Foster is the first player to join this market.
For more on Fantex and how it will work, we're joined now by Peter Lattman of the New York Times, who co-wrote an article about this new company.