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News and culture through the lens of Southern California. Hosted by A Martínez

Shop 'til you drop: Black Friday now starts on Thursday

by A Martínez | Take Two®

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Customers shop at a Walmart store on August 15, 2013 in Chicago, Illinois. Walmart, the world's largest retailer, is one of several chain stores that will open its doors to Black Friday shoppers on Thanksgiving night. Scott Olson/Getty Images

There is a lot of eating on Thanksgiving. There's turkey, mashed potatoes, stuffing and pie. There's vegetables and maybe some quinoa or tofu for your vegan cousin. Whatever's on the table you will no doubt be stuffed to the gills. Burwill you be too stuffed to head out tonight for a good deal on gadgets and other items? 

As you might have heard, more and more retailers are opening up their doors this evening to shoppers. Macy's, Target, Toys R Us, Walmart, Kmart, BestBuy, JC Penny are some of the chains that are trying to get you in the door before midnight tonight to buy holiday gifts for loved ones. oh, and that new TV you've had your eye on for YOUR living room.

For sure, there are deals to be had. But is it worth it? And does it translate into good business for the retailers? 

Marshall Cohen is the chief retail analyst at NPD Group, a consumer market research firm in Port Washington, New York. He says that, yes, those stores that open late on Thursday get a jump on sales and can do almost 10 percent better than their competitors who wait until Friday morning to start selling. 


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