Take Two®

News and culture through the lens of Southern California. Hosted by A Martínez

Catchphrases and the American cultural psyche

by Take Two®

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The word because has evolved into the "because noun."

"Where's the beef?" and "Wassup?" aren't just questions, but famous catchphrases that once captured the American cultural psyche. Take Two talks about what makes a phrase take on a life of its own, and how the way Americans watch movies, TV, and ads make it harder for phrases to stay alive.

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