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Why US businesses should market to customers south of the border

As Flu Restriction End, Mexico City Re-Opens For Business

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People sit in vibrating massage chairs in a mall in Mexico City, Mexico.

If American businesses are looking to grow, should they focus their sights across the border? US Commerce Secretary Penny Pritzker has announced a plan to increase trade between the US and Latin America.

Her argument? There's a wealth of customers south of our border, and the US businesses should tap into that market. For more we're joined by Ted Alden, senior fellow specializing in US trade policy at the Council on Foreign Relations.


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