Take Two

News and culture through the lens of Southern California. Hosted by Alex Cohen & A Martínez

Why US businesses should market to customers south of the border

by Take Two

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People sit in vibrating massage chairs in a mall in Mexico City, Mexico. Brian Harkin/Getty Images

If American businesses are looking to grow, should they focus their sights across the border? US Commerce Secretary Penny Pritzker has announced a plan to increase trade between the US and Latin America.

Her argument? There's a wealth of customers south of our border, and the US businesses should tap into that market. For more we're joined by Ted Alden, senior fellow specializing in US trade policy at the Council on Foreign Relations.

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