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News and culture through the lens of Southern California. Hosted by A Martínez

Univision to develop Pedro Infante merchandise

by Take Two®

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A fan holds a picture of the late Mexican actor and singer Pedro Infante, in front of his tomb during the commemoration of the 50th anniversary of his death at the cemetery The Garden, in Mexico City, 15 April, 2007. Known as the "Idol of the People", the interpreter of rancheras songs has been for years one of Mexico's most beloved artists. LUIS ACOSTA/AFP/Getty Images

Pedro Infante was known as the "king of rancheras," and he starred in a multitude of films, often portraying a singing and guitar playing hero.

Although he died in a plane crash in 1957 at the age of 39, people may be seeing a lot more of him very soon. Univision, the Spanish language media giant, recently announced plans to develop a whole slate of products bearing Infante's name and likeness, from coffee to bottled salsa. 

For more in this we're joined by Gabriel Reyes, President of Reyes Entertainment, a Hollywood Hispanic Entertainment PR and Marketing firm. 

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