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How Covered California failed to market itself to Latinos

Covered California Spanish application

Covered California

The first page of Covered California's Spanish-language application.

Now to the ongoing effort to enroll folks in the Affordable Care Act. Since the process began, California has been scrambling to sign up Latinos.

So far, the state's health insurance marketplace, known as Covered California, has come up short on that front. One reason? Weak advertising.

The California Report's April Dembosky explains how the state's Latino marketing missteps have effected the program overall.


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