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Have ACA social media campaigns lured more 'young invincibles'?

Health And Human Services Secretary Sebelius Attends Healthcare Enrollment Event

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Myrlene Charles (L), a Certified Application Counselor at the Jesse Trice Community Health Center, takes down information from Farah Smith as she signs up for health insurance under the Affordable Care Act at the Mount Sinai Missionary Baptist Church on March 29, 2014 in Miami, Florida. In two days, March 31st, the enrollment period for people wanting to get health care coverage this year comes to an end.

Today marks another milestone under the Affordable Care Act: The last day that Americans can sign up for health insurance for 2014 and avoid a tax penalty under the federal law.

The ACA is the biggest change to our nation's health system since the creation of Medicare and Medicaid nearly half a century ago. And as the nation's most populous state, California is being watched closely as a bellwether of the law's success.

KPCC Health Care Correspondent Stephanie O'Neill joins the show to talk about what this deadline means for people who haven't signed up yet. 

Then, in order for the Affordable Care Act to succeed, healthy, young people need to enroll in plans in order to offset costs. The White House is well aware of this fact.

From presidential appearances on funny or die to animated cat gifs, the Obama administration has been doing all it can to reach the so-called 'young invincibles.' So how well have they done?

For one take we turn to David Yarus of Mr. Youth, a marketing agency which specializes in the younger demographic.


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