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Fast Fashion: How Korean immigrants have cornered downtown LA's Jobber Market

Forever 21

Andrew Burton/Getty Images

NEW YORK, NY - MARCH 23: People walk past a Forever 21 store in Times Square on March 23, 2012 in New York City. A recent study found that the Times Square district contributes up to 10% of all jobs in the city and is responsible for approximately 11% of economic activity. (Photo by Andrew Burton/Getty Images)

"Fast Fashion" is the term often used to describe the massive amounts of inexpensive versions of the latest trends sold in stores, like Forever 21.

Started by Do Won and Jin Sook Chang back in 1984, Forever 21 opened its first store here in Los Angeles' Highland Park neighborhood. By last count, the franchise had 480 locations, worldwide.

The Changs have made Forever 21 a family affair by hiring their daughters Linda and Esther. In large part, their success is thanks to a constant stream of the latest fashions that come from 30 square blocks of downtown L.A. known as the Jobber Market.

Anthropologist Christina Moon wrote about "fast fashion" in this month's edition of Pacific Standard and she joined Take Two to talk about how Korean immigrants have transformed Jobber Market over the last 20 years.


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