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Car2Go hopes to help South Bay residents ditch their cars




Car2Go’s North American CEO Nicholas Cole compares his company to iTunes, where instead of buying the whole album you just buy a few songs.
Car2Go’s North American CEO Nicholas Cole compares his company to iTunes, where instead of buying the whole album you just buy a few songs.
Ben Bergman/KPCC

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What if you could rent a car by the minute and leave it in any parking space when you're done? That's the pitch behind a new car-sharing service, backed by German luxury carmaker Daimler.

KPCC's Ben Bergman says it launches in the South Bay tomorrow.