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Car2Go hopes to help South Bay residents ditch their cars

Ben Bergman/KPCC

Car2Go’s North American CEO Nicholas Cole compares his company to iTunes, where instead of buying the whole album you just buy a few songs.

What if you could rent a car by the minute and leave it in any parking space when you're done? That's the pitch behind a new car-sharing service, backed by German luxury carmaker Daimler.

KPCC's Ben Bergman says it launches in the South Bay tomorrow.

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