Take Two®

News and culture through the lens of Southern California. Hosted by A Martínez

E-cig companies pay for product placement in films

by Take Two®

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The Canadian e-cigarette company SmokeStik has paid for product placement in the new film "Cymbeline." Filmschoolrejects.com

Paid product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarettes are an exception to the rule — for now.

As Wall Street Journal reporter Erich Schwartzel explains, e-cigarette companies are now paying to get their products seen on the big screen before any regulations are put in place.

Read the full story: Coming Soon to Theaters Near You: E-Cigarettes


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