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E-cig companies pay for product placement in films




The Canadian e-cigarette company SmokeStik has paid for product placement in the new film
The Canadian e-cigarette company SmokeStik has paid for product placement in the new film "Cymbeline."
Filmschoolrejects.com

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Paid product placement for tobacco products in films has been prohibited for more than 15 years, but e-cigarettes are an exception to the rule — for now.

As Wall Street Journal reporter Erich Schwartzel explains, e-cigarette companies are now paying to get their products seen on the big screen before any regulations are put in place.

Read the full story: Coming Soon to Theaters Near You: E-Cigarettes