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In a high-tech world, the humble campaign mailer endures




A political action committee supported by the County Federation of Labor sent out this mailer, telling voters Wendy Greuel would increase the minimum wage to $15 per hour if elected mayor. What the candidate actually supports is increasing hourly wages for hotel workers throughout the city.
A political action committee supported by the County Federation of Labor sent out this mailer, telling voters Wendy Greuel would increase the minimum wage to $15 per hour if elected mayor. What the candidate actually supports is increasing hourly wages for hotel workers throughout the city.
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For the consultants who help run political campaigns, the campaign mailer has stood the test of time in a world full of flashy technology.

Consultants say the campaign mailer remains one of the most reliable and effective communication tools in an election. 

California Report Sacramento Bureau Chief Scott Detrow takes a look at the humble mailer’s lasting impact.

Read more: Mail May Not Be Flashy, But It Helps Win Campaigns