The average American woman is a size 14, so you'd think 14 would be the most common size sold on the racks.
Retailers seldom carry clothes in the double digits, and the latest sting for plus-sized fashionistas comes from Target.
The retailer announced a new collaboration with fashion label Lilly Pulitzer last week, but the plus-sizes won't be available in store -- only online.
Many fashion bloggers took their frustration to Twitter.
Michelle Dalton Tyree from Fashion Trends Daily says the tension between retailers and plus-sized shoppers isn't new.
But what is different is the growing plus-sized market and the influence of fashion bloggers.