Take Two®

News and culture through the lens of Southern California. Hosted by A Martínez

Target's plus-sized problem

by Take Two®

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Target will sell a limited-edition collaboration with fashion line Lilly Pulitzer. However, some shoppers are frustrated that the plus-sizes will only be sold online. Target

The average American woman is a size 14, so you'd think 14 would be the most common size sold on the racks. 

Think again. 

Retailers seldom carry clothes in the double digits, and the latest sting for plus-sized fashionistas comes from Target.

The retailer announced a new collaboration with fashion label Lilly Pulitzer last week, but the plus-sizes won't be available in store -- only online.

Many fashion bloggers took their frustration to Twitter.

Michelle Dalton Tyree from Fashion Trends Daily says the tension between retailers and plus-sized shoppers isn't new.

But what is different is the growing plus-sized market and the influence of fashion bloggers.

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