Take Two

News and culture through the lens of Southern California. Hosted by A Martínez

The Styled Side: the bloom boom for local florists

by Take Two

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A florist assembles bouquets at the Campo de' Fiori in Rome, Italy. Flickr user Lisa Larsson/Creative Commons

If you are looking to honor a mother this Sunday, flowers are always a nice way to go.

But like how local bookstores took a hit when Amazon came onto the scene, florists lost the bloom of big business when national and online services such as 1-800-Flowers came around.

Michelle Tyree, founder of Fashion Trends Daily, explains how florists are trying to stay competitive with offering classes, hosting community events and focusing on how to create flowers with Pinterist in mind.

  • The Bouqs: the "Uber" of online florists, it offers a flat rate, no delivery charge, and no hidden fees or upsell.
  • Fleurish: started by a celeb florist in Beverly Hills, you make your own floral arrangements and have floral parties, DIY-style.
  • BloomNation: you can shop with florists in Southern California and 3,000 other cities nationwide. You even receive a pic of the completed florals before anything's delivered.
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