Colorful watchbands were the only upgrade announced for the Apple Watch, earlier this week.
It may not seem much, but it's an important for Apple to keep pace with the growing market of wearable – and increasingly stylish – tech.
"Fitbit has been one of the top sellers in this market, and they’ve been upping their style game quite a bit these past couple of years," says Michelle Dalton Tyree of Fashion Trends Daily.
Fashion designer Tory Burch created a special FitBit line last year that's only grown since that time. There is also FitBit Alta which comes in a satin finish and a stainless steel body.
"It was definitely a response to the Apple Watch and the premium finishes bands that they offer," says Tyree.
There is also a lot of room to grow since the market is far from saturated.
Traditional watchmaker Fossil has jumped in with its own line of trackers, and Pebble is another brand hoping to leap onto people's wrists.
"Trackers are also spawning a cottage industry of smaller brands creating their own ways for consumers to personalize and dress up their wearable tech," adds Tyree.
iPops offers tiny and inexpensive trinkets to sparkle up your tech, while those willing to work off a couple hundred dollars can shell out for a Swarovski tracker that's a single crystal which can be accessorized with even more crystals along the band.