Crazy cat ladies step back because it's time for the cool cat owners to shine.
This weekend is the 2nd annual CatConLA, a convention for hip cat owners and cat fans.
"It's not your typical cat show," says Michelle Dalton Tyree from Fashion Trends Daily. "CatConLA is all about how being a cat fan can be fashionable."
Last year's inaugural event brought out Millennials to sample some feline fashions, toys and products (see some of last year's highlights)
"The organizers want to dispel the outdated myth of the 'spinster cat lady,'" says Tyree. "When I was there last year, I was surprised not only at how much people dressed up, but at the booths dedicated to cat style. There was even a 'cat-i-cure' station for humans to have cat decals put on their nails."
This year, organizers are upping their game.
There will be a beauty bar sponsored by Kat Von D Beauty, a Fashion Face-Off fashion contest, cat adoptions and more.
"This year is expected to be a much larger event that last year's," says Tyree. "15,000 thousand people are expected to attend!"