Take Two®

News and culture through the lens of Southern California. Hosted by A Martínez

Virtual land-grabbers cash in on political websites

by Take Two®

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If campaigns want a good URL for the website to supplement their message, they may have to pay to get the best one. Danae Munoz/Ikon Images/Getty Images

This election season, Californians will decide on 17 statewide ballot measures.  TV ads and campaign literature urge voters to say "yes" on this proposition, or "no" on that initiative.

Campaigners can only say so much in a leaflet or 30 second commercial, but on the web, prop proponents can get far more specific. 

One smart investor took note of that and snatched up a bunch of potentially valuable political URLs.

Laurel Rosenhall wrote about these virtual political land-grabbers in a recent piece for Cal Matters and joined Take Two with the details. 

To hear the full conversation, click the blue play button above.

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