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The Styled Side: does your Christmas tree have a stylist?




A Christmas decor display by White Lilac, a new holiday store in South Coast Plaza.
A Christmas decor display by White Lilac, a new holiday store in South Coast Plaza.
White Lilac/South Coast Plaza

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Have you got a Christmas tree stylist, yet? Yes, that's a thing. 

"You are hiring someone to 'dress' your tree," says Michelle Dalton Tyree of Fashion Trends Daily. "They will also decorate other areas of your house for the holidays – the mantle, staircase and more."

Top florists and event planners offer this service.

How it works is that they will go over whether you will provide the tree, lighting and ornaments and have them do the decorating, or if you'd like the full-service treatment where they bring it all in for you, too (at an extra cost, of course), 

This type of business has been around since the late 1980s.

Companies like Dr. Christmas, run by Debi Staron and Bob Pranga who bill themselves as "tree stylists to the stars," expects to decorate over 250 trees for private and corporate clients this year.

Also, The Hidden Garden does all of the holiday décor for both Hotel Bel Air and Beverly Hills Hotel, among others.

"They actually start confirming bookings in June and July," says Tyree.

But turning your tree into the best-dressed one on the block doesn't come cheap.

The Hidden Garden estimates charging about $150 per foot of a tree, and $2,500 is the average starting price for the services offered by Dr. Christmas.

For people who fall into the more affordable DIY camp still have options, however.

Sunny Ravenbach of the event-planning firm White Lilac launched this week a holiday store at South Coast Plaza for people to buy ornaments and holiday décor to get the look that she is known for: richly layered, vintage influences.

"It's this opulent wonderland of white and pastels," says Tyree. "She opened just so people who couldn't afford to hire her can still put the look together."

Ravenbach advises people to layer, layer, layer, as well as use things that aren't meant to be ornaments such as cards.