Have you already found a gift for mom?
Mother's Day is coming up, and Michelle Dalton Tyree reports that jewelry makes up 19 percent of gift purchases.
"So brunch, flowers and a card will NOT do the trick," she says.
Mother's Day beats Valentine's Day in sales at Yale Jewelers in Santa Monica, for example, where people will spend anywhere from $500 on up.
Older Millennials – that's the 25 to 34 year olds – spend the most according to the research firm Prosper Insights & Analytics.
"Pendants and necklaces are the top gift because they’re easy," says Tyree. "With rings you have to worry about sizing. Earrings can be tricky for people to know whether to buy pierced or clip on."
Personalized and monogrammed jewelry are also a popular trend, including handcrafted pendants of dog silhouettes by Carrie Cramer.