TED Radio Hour draws from the vast archive of TED Talks and weaves in new interviews to tackle a central theme or question. It’s a journey through fascinating ideas, astonishing inventions, and new ways to think and create.
Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands. (Original broadcast date: May 9, 2014).