The Super Bowl features the highest-priced commercials for any televised event. In exchange for a 30-second spot featuring their product, advertisers this year had to shell out an average of $5 million.
That means the network and the NFL are sure to cash in big. The brands themselves are hoping for a return on investment too. But there are others who profit as well: the singers and bands whose songs are used in the ads.
Jordan Passman, CEO of Score A Score, says the licensing costs for these songs can range from the mid six-figures for an older classic to seven-figures for a new hit. And that's not even including the likely bump in sales or streaming for a song after the commercial airs.
Getting a song placed in some sort of visual media like a commercial, movie trailer or video game, Passman says, is what's known as getting a "sync license." And right now, "it's one of the healthiest parts of the music business."
Passman says the music used in this year's Super Bowl ads fall into three categories:
The Throwback Jam
This ad from Wendy's, featuring Foreigner's "Cold as Ice," is one example of using a"throwback jam." Passman says it's an on-the-nose attempt at comedy that could be a risk, but in this case pays off.
These songs aren't necessarily famous, but they can lend a timeless, cinematic quality to an ad, like this one for Budweiser.