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Common Sense Media to rate TV and films based on depictions of gender

Any kid of the 1970s remembers "Free To Be You And Me," the music project by actress Marlo Thomas that taught kids that it’s a very good thing not to conform to gender stereotypes.

Decades later, after urging from concerned parents, Common Sense Media has entered the conversation.  

The organization already rates movies and TV shows for language and depictions of violence, sex and drug use. But now the non-profit will assess and score gender stereotypes.

This move comes after Common Sense completed a study that found gender stereotypes affect the way people — starting in early childhood — see themselves and their bodies, and imagine their futures.

For more on Common Sense’s new gender stereotype ratings, we talk with Olivia Morgan, director of the organization’s "Gender Equity is Common Sense" initiative.

Click on play button above to hear the full interview