Town Hall Journal

Gaming: Hollywood's Future?

Judy Muller discusses the future of the entertainment industry with Activision Blizzard's CEO Bobby Kotick. Kotick's recent address to TOWN HALL Los Angeles highlighted the success of the gaming industry and how Activison's game "Guitar Hero" has revitalized music publishing and music sales of classic rock and pop catalogues. Kotick and Muller address the costs of doing business in California and the entertainment industry's future in Hollywood. We go back in the Vault to explore whether any speakers predicted the shift from movies to games as the revenue windfall for entertainment companies.


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