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Member Profile - Sandra Ball Rokeach
Sandra Ball-Rokeach joined the Legacy Society to support SCPR's diverse reporting
Through her research at the Annenberg School for Communication at USC, Professor Sandra Ball-Rokeach explores the evolution of 21st century community through grassroots communication infrastructure. Through her membership in Southern California Public Radio’s Legacy Society, she ensures the ongoing viability of that infrastructure, offering crucial support to help sustain SCPR for generations to come.
As principal investigator of USC Annenberg’s Metamorphosis Project, Ball-Rokeach advises doctoral students who conduct research, in the many ethnic communities of Los Angeles, on the transformation of urban community under the forces of globalization, new communication technologies and population diversity. Her expertise has made her a trusted counselor to—and an invaluable resource for—SCPR, bolstering the station’s commitment to telling the stories of the Southland’s diverse communities.
“The media is playing a central role in the communication ecologies of new immigrants and also in the lives of settled ethnic and racial communities,” Ball-Rokeach says. “Southern California Public Radio is a prime mover in strengthening the civic and cultural bonds that unite Southern Californians.”
A prolific author and editor of six books and numerous articles in prestigious journals including Communication Research, Journalism Quarterly and American Sociological Review, Ball-Rokeach offers trenchant observation and analysis that helps SCPR nurture community cohesiveness. Ball-Rokeach’s service to SCPR has been multi-faceted, from membership on the Regional Advisory Council to participation as a long-standing member of the President’s Circle.
After deciding to include the station in her estate plans, Ball-Rokeach helped establish the Legacy Society and hosted the inaugural event in her home. Recently, she revised her plans to provide even more generously for the station. “I’m honored to contribute to SCPR’s success,” she says, “and I hope that many members join us in providing for the future of its public service.”