Online Sponsorship

KPCC's programs reach more than 600,000* affluent and educated listeners throughout Southern California each week.

Corporate sponsorship of KPCC is a good business investment; we know that our listeners are 88 percent more likely to buy products and services from companies that support public radio.

The perfect opportunity for your business...

There are a lot of choices when it comes to marketing your business. You may have come here to look at opportunities on-air; a great way to reach 600,000* people in the LA Metro a week. But SCPR coverage doesn't end in the car radio. With live-stream, podcasts and online banners, the KPCC Web site is our award-winning news enhanced for listeners who have come to expect something more than just fleeting headlines.

Whether our 360,000** web viewers a month are downloading podcasts, listening to the live-stream, reading our host's blogs or signing up for an e-newsletter, they will see not only your company's support of KPCC but associate your business with the news they value most.

And speaking of value…it's a two way street. These are some of our affordable offerings for the Web site, audio elements and our e-newsletters.

Web site

Position A

positions

Top of the page and above the "fold," this 300x100 pixel banner is an effective way to draw the eye at first glance. Your banner will rotate with no more than nine other banners with an expected monthly impression of 36,000. Cost for one month: $1,500.

  • Top of the page and above the "fold"
  • 300x100 pixels
  • 36,000 monthly impressions
  • $1,500 a month

Position B

The largest of our three positions, the bold placement and size of the Position B banner cannot be missed next to the 'web tools box,' the bulk of our news, blogs and features section. This 300x250 pixel banner rotates with no more than nine other banners and can expect at least 36,000 impressions a month. Cost for one month: $3,000.

  • The largest of our three positions and placed next to the 'web tools box,' the bulk of our news, blogs and features section
  • 300x250 pixels
  • 36,000 monthly impressions
  • $3,000 a month

Position C

This banner is perfect exposure for underwriters who want to be a part of the Web site that offers breaking station updates, public radio features and our informative events calendar section. And it's priced for anyone new to Underwriting or looking for value in their marketing campaign. Sized like Position A, this 300x100 pixel banner rotates with no more than nine other banners. You can expect at least 36,000 impressions a month. Cost for one month: $600.

  • Exposure for underwriters who want to be a part of the Web site that offers breaking station updates, public radio features and our informative events calendar section
  • 300x100 pixels
  • 36,000 monthly impressions
  • $600 a month
positions

Live Stream

264,000** people a month listen to KPCC through the live stream. Your sponsorship of this feature is pretty unique. Not only do you have a custom fifteen second prepend that plays before the broadcast but you also have a 120x60 pixel banner that resides in the window for the duration of the stream. Shared with only three other underwriters, your live stream sponsorship will be an inevitable part of a listener's day. Cost for one month: $4,000


positions

Newsletters

Many of our listeners sign up for our monthly, weekly, even daily newsletters. The banner positions are like those on our Web site - the main difference being that your business maintains exclusivity in the A, B or C position.

Arts & Culture

This newsletter is sent to over 30,000 subscribers a month with a 25% open rate. Covering the Los Angeles Metro, San Fernando Valley, Orange County and Riverside, the Arts & Culture newsletter is one of a kind with an eye for films, restaurants and arts events that are under the radar. The newsletter also features monthly discounts and giveaways for it readers. Price per month: $1,500 (A), $3,000 (B) $1,000 (C).

Community Connection

The Community Connection is for listeners who are interested in the latest at KPCC. It's a great way for subscribers to get recent updates from our Washington DC bureau as well as peruse the 'can't miss' features and special events. This newsletter goes out to approx. 30,000 subscribers and has an open rate of 25%. Price per month: $1,500 (A), $3,000 (B) $1,000 (C)

Off Ramp

The most unique of the bunch, the Off Ramp newsletter is the prose of Off Ramp host John Rabe as he muses on the city and prepares his readers for what to expect on the weekend's show. Like the on-air broadcast, this newsletter offers an engaged and original perspective that takes readers to places they have never been. Combined in a banner package with the Daily Briefing newsletter your banner can expect about 9,200 impressions a month.*** Price per month (w/ Daily Briefing): PRICES T/K



*October, November, December, January, February, March 2009 Arbitron PPM data.
** Jan, February, March 2009 web page impressions average
***March 2009 impressions

Become an online sponsor today...