Online Sponsorship

KPCC's programs reach more than 600,000* affluent and educated listeners throughout Southern California each week.

Corporate sponsorship of KPCC is a good business investment; we know that our listeners are 88 percent more likely to buy products and services from companies that support public radio.

The perfect opportunity for your business...

There are a lot of choices when it comes to marketing your business. You may have come here to look at opportunities on-air; a great way to reach 600,000* people in the LA Metro a week. But SCPR coverage doesn't end in the car radio. With live-stream, podcasts and online banners, the KPCC Web site is our award-winning news enhanced for listeners who have come to expect something more than just fleeting headlines.

Whether our nearly 900,000** web viewers a month are browsing the day's news, downloading podcasts, listening to the live-stream, reading our host's blogs or signing up for an e-newsletter, they will see not only your company's support of KPCC but associate your business with the news they value most.

And speaking of value…it's a two way street. These are some of our affordable offerings for the Web site, audio elements and our e-newsletters.


Web site

Position A

Top of the page and above the "fold," this 300 x 50 pixel banner is an effective way to draw the eye at first glance. Your banner will rotate with no more than ten other banners receiving a guaranteed 80,000 impression per month.

Position B

The largest of our three positions, the bold placement and size of the Position B banner cannot be missed next to the 'web tools box,' the bulk of our news, blogs and features section. This 300 x 250 pixel banner rotates with no more than 10 other banners receiving a guaranteed 80,000 impression per month.

Position C

This banner is perfect exposure for underwriters who want to be a part of the Web site that offers breaking station updates, public radio features and our informative events calendar section. And it's priced for anyone new to Underwriting or looking for value in their marketing campaign. Sized like Position A, this 300 x 250 pixel banner rotates with no more than ten other banners. You can expect at least 80,000 impressions a month.

 

Live Stream & Apps

Over 80,000 people listen more then 380,000 times each month** to KPCC through the live stream. Your sponsorship of this feature is pretty unique. Not only do you have a custom ten second prepend that plays before the broadcast (on all KPCC streaming platforms) but you also have a 300 x 50 pixel banner that resides in the website live stream window for the duration of the stream. Shared with up to two other underwriters, your live stream sponsorship will be an inevitable part of a listener's day.

Banner only 120x60 pixels placements available for 2 sponsors.


Newsletters

Many of our listeners sign up for our monthly, weekly, even daily newsletters. Banner positions have been standardized on most newsletters between a 300x50-A position and a 300x250-B position. 

KPCC Insider: Ticket Tuesday

Inside information about your favorite programs, community event highlights, and exclusive benefits for members like you. Ticket Tuesday is a weekly Tuesday newsletter with a single sponsorship offering ticket giveaways and other promotions. This newsletter goes out to approx. 50,000 subscribers and has an open rate of 25%.

KPCC Insider: Weekender

The Weekended offers inside information about your favorite programs, community event highlights, and exclusive benefits for members. Coming out weekly on Fridays, the newsletter offers standard A and B position sponsorship as well as other non exclusive ticket giveaways and promotions. This newsletter goes out to approx. 50,000 subscribers and has an open rate of 25%.

Short List

The Short List is a daily snapshot of stories from KPCC and around the web in which our staff hand selects and summarizes the day's top and most interesting stories. The newsletter offers standard A and B position sponsorship. Your banner can expect about 33,000 impressions a month.***

The Frame

The Frame Newsletter is movies, music, TV, arts and entertainment delivered weekly on Thursdays, reaching a unique audience of influential industry movers and shakers. The newsletter offers standard A and B position sponsorship. 

 

* October, November, December, January, February, March 2009 Arbitron PPM data.
** July, August, September 2010 web page impressions average
*** October 2017 impressions


Become an online sponsor today...

For more information on becoming a KPCC Corporate Sponsor, please call our Underwriting Department at (626) 583-5235, or email us directly.