13 CALIFORNIA RADIO STATIONS UNITE FOR FIRST-EVER STATE-WIDE PUBLIC MEDIA CAMPAIGN ON AUGUST 27

California Public Radio Day

Led by KPCC-FM in Pasadena, California Public Radio Day Will Raise Awareness and Financial Support for Nonprofit Journalism During a Critical Time

California August 24, 2020 — For the first time in California’s history, public radio stations up and down the state are uniting for one special day of support on August 27, 2020 for the inaugural California Public Radio Day. The one-day fundraising initiative will serve to build awareness of the vital public service offered by these nonprofits and encourage listeners from Mendocino to San Diego to support their local stations.

In a joint statement, the participating organizations said: “At a time when our country is divided over so many issues, working with our fellow stations for California Public Radio Day is an opportunity for public media to lead by example and demonstrate the power that unity can bring to our communities, showing how our cohesive efforts can go so much further than those divided. For millions of listeners, California's network of public radio stations is a daily source for fact-based news and information; a means of discovering their next favorite artist; a consistent melody of voices and music to underscore daily activities; and most importantly, a community they can trust. Public radio is not beholden to stockholders or corporate interests; it is accountable to the people. But without the support of our listeners, we could be at great risk. We hope Californians will join together with us to help boost this critical service and share their love for public radio.”

Participating public radio stations across California include: KPCC-FM (Pasadena), KQED-FM (San Francisco), KCRW-FM (Santa Monica); KPBS-FM (San Diego), KAZU-FM (Monterey Bay), KZYX-FM (Philo / Mendocino), KRCB-FM (Santa Rosa), KCBX-FM (San Luis Obispo), KVPR-FM (Fresno), KCLU-FM (Thousand Oaks), 88.5 FM (Northridge), KPFK-FM (Pacifica), and KKJZ-FM (Long Beach), as well as dozens of repeater signals.

Follow the campaign on social media with the hashtags #IlovePublicMedia and #CaliforniaPublicRadioDay.

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About Southern California Public Radio (SCPR) Southern California Public Radio (https://www.scpr.org) is a member-supported multi-platform public media organization that has garnered more than 500 journalistic honors since 1999. Recognized as a national leader in public service journalism and civic engagement, SCPR’s flagship radio station, 89.3 KPCC-FM, reaches more than 900,000 listeners every week as the most listened-to public radio news service across Southern California. The network’s five stations (89.3 KPCC-FM, 89.1 KUOR-FM, 90.3 KVLA-FM, 89.9 FM, and 89.5 KJAI-FM) deliver award-winning local news coverage to the diverse communities of the region, including a robust slate of signature programs from NPR, APM, the BBC and PRI. LAist (https://laist.com) is a digital news site committed to in-depth reporting about life in the Los Angeles metropolitan area. Its award-winning work reaches over seven million people per month, and in 2019, the brand grew to include LAist Studios (http://laiststudios.com), a dedicated podcast development and production studio. Furthering SCPR’s commitment to premium on-demand audio storytelling, podcasts from LAist Studios aim to reflect the ethos of Los Angeles — a forward-looking, minority-majority community built upon unmatched diversity, inclusion, and drive — going beyond geographical borders to connect with listeners around the globe who share the LA state of mind.

PRESS CONTACTS - The Lippin Group for SCPR

Katie Fuchs - New York kfuchs@lippingroup.com 646-493-0215

Kevin Broderick - Los Angeles kevin@lippingroup.com 323-965-1990

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