The Madeleine Brand Show |

Old Spice Guy Rewrites the Ad Playbook

In the last 72 hours, I've gone from not knowing anything about Old Spice to desperately wanting to be part of their marketing efforts.

Well done, Old Spice.

How did you work your crazy magic? Read this Atlantic article for answers.

If you still have questions, tweet them to Old Spice Guy and with any luck, he'll answer.