The Breakdown | Explaining Southern California's economy
Business & Economy

Mark Cuban and Mark Zuckerberg agree: Facebook is TV

Mark Cuban speaks in Los Angeles. He blogs about what he really thinks of Facebook.
Mark Cuban speaks in Los Angeles. He blogs about what he really thinks of Facebook.
Michael Buckner/Getty Images for Reality Rocks

Last month, I wrote about how Facebook, even in the eyes of CEO Mark Zuckerberg, is becoming a new sort of television: Social TV.

Now Dallas Mavericks owner Mark Cuban has backed up that idea, at his blog, with a post titled "What I Really Think About Facebook." (Hey, don't hold back!) It's not clear, however, that he's keeping up with what's on Zuckerberg's mind:

[W]e spend more than 26 minutes per day on FB. As this study said, FB is an alternative to boredom. FB is far more like TV than it is Google Search

FB is what it is. It's a time waster. That’s not to say we don’t engage, we do. We click, share and comment because it’s mindless and easy.  But for some reason FB doesn’t seem to want to accept that its best purpose in life is as a huge time suck platform that we use to keep up with friends, interests and stuff. I think that they are over-thinking what their network is all about .

Being a time suck that people enjoy is a good thing. There is a comfort in turning on the TV and having it work without any thought required. It’s easy. It is the best  five-hour on average per day alternative to boredom.

There are probably far better alternatives, but Cuban is entitled to his opinion — and is attracted to the notion that TV just works and is always there for you (as opposed to the Internet, which doesn't always work and seems to be in a perpetual state of forming and reforming). So ultimately, although he's telling Facebook that it needs to stop thinking that it's somehow something else, he's paying the world's largest social network a huge compliment.

Follow Matthew DeBord and the DeBord Report on Twitter. And ask Matt questions at Quora.