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Report: 'Best Picture' Oscar winner will earn millions more than fellow nominees

Jackie Weaver and Robert DeNiro star in
Jackie Weaver and Robert DeNiro star in "Silver Linings Playbook." Research firm IBISWorld said more than 50 percent of the movie's ticket sales came from the six weeks between its nomination and the 2013 Academy Awards.
Silver Linings Playbook

This Sunday at the Academy Awards, when the best motion picture is announced, the winning team will earn more than just gold statues.

The "best picture" winner generates $13.8 million more in sales than their fellow nominees at the box office after their win, according to research firm IBISWorld Inc., which analyzed five years worth of data.

The additional revenue is because of the increased marketing push the winning movie will receive.

"As one of the most coveted Oscar awards, winners not only benefit from free airtime that major companies pay millions for, but are covered in nearly all major news publications the following day,"  wrote IBISWorld industry analyst Britanny Carter to KPCC in an e-mail.

Nominees win too

Just being nominated can also be lucrative for movies. Films that are nominated for best picture in the 2008 to 2012 Academy Awards on average had $127.7 million in sales at the box office, with an average budget of $56.9 million, according to IBISWorld.

Studios also pay money to market their own movies during awards season. An editor at told KPCC that "Hollywood spends on average about $150 million dollars a year to win an Oscar that costs $400 to manufacture."

Films that are lesser known will benefit even more from a "best picture" Oscar win, said Jason E. Squire, a professor at USC's School of Cinematic Arts and editor of "The Movie Business Book."

"It stands to reason, more people will seek out the movie," Squire said. 

IBISWorld points out that more than 50 percent of the ticket sales for "Silver Linings Playbook" came from the six weeks between its nomination and the Academy Awards. Prior to its Academy Awards nomination, the film was projected on fewer screens, IBISWorld said.

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But who is going to win the best picture Oscar this year? The nominees are: 12 Years a Slave, American Hustle, Captain Phillips, Dallas Buyers Club, Gravity, Her, Nebraska, Philomena and The Wolf of Wall Street. 

IBISWorld said in terms of sales, sci-fi drama Gravity is leading its fellow nominees, with $266.9 million in box office sales.