Pacific Swell | Southern California environment news and trends

Schwarzenegger helps visualize sustainable world with new global initiative


Serving as the Governor of California seems to have rubbed off on Arnold Schwarzenegger. He announced today in Geneva, Switzerland, that he would serve as an honorary chair for Sustainia, the global initiative to create a virtual model of a sustainable world by the year 2020.

“Sustainia will demonstrate that sustainability is the better choice for all of us,” Schwarzenegger said of the program, according to Click Green. “For communities around the world and for the individual, it offers a multitude of benefits in terms of e.g. better health, more liveable cities and increased productivity. But we need to actually see it to understand it. And this is what we will make possible.”

Schwarzenegger will head the project alongside three renowned sustainability leaders: Connie Hedegaard, European Commissioner for Climate Action, Dr. Rajendra K. Pachauri, Chairman of the UN Intergovernmental Panel on Climate Change, and Gro Harlem Brundtland, former Prime Minister of Norway known for founding the world’s sustainability agenda back in 1992.

Based on the same technology as virtual world Second Life, the goal of the Sustania model is to visualize what the Earth would look like if various industries, corporations, cities, homes, etc. adopted available emission-reduction technologies. As reported by Business Green, the overall initiative also includes an annual conference, Internet TV channel, a “major award” and a continuously updated list of best practices.

“The era of talk is over,” Schwarzenegger stated in a UN Global Compact press release. “It is time for action – and the companies, institutions and persons who represent green solutions are the new breed of action heroes whose efforts we should celebrate and encourage.”