A guiding principle that informs our work as a public service news organization is the strong belief, often articulated by our President Bill Davis, that "our audience knows more than we do." Whether it is informing our election coverage by sharing with us what's inspiring you to vote in 2016 or being part of our El Niño coverage, we rely on you to keep us connected and informed. The more we continue to do this, the more we benefit as a news organization, and the more we can demonstrate our value to you.
As part of this ongoing effort, our Take Two team, along with Public Engagement Editor Ashley Alvarado, hosted a group of Asian American and Pacific Islander (AAPI) community members this past Thursday at our Crawford Family Forum. This was an opportunity for the people who make our most-listened-to locally produced program to hear directly from folks in the community and to identify sources who can help inform their reporting.
"In its three years on air, Take Two has covered stories within the Latino and African American communities comprehensively," said Joanne Griffith, Editor for Take Two. " Late last year, we all acknowledged the need to become more nuanced in the way we tell stories from Southern California's Asian and Pacific Islander communities. Gathering people for lunch, breaking bread and engaging in conversation is just the first step."
In addition to deepening trust and identifying sources, these conversations open up opportunities for SCPR to gain valuable lessons and insights. "This is part of our ongoing commitment to diversify our newsroom and the shows’ collective Rolodex," said Alvarado. "And, the more I do these types of engagement-sourcing events, the more I’m blown away by the eagerness community members have to help KPCC get it right. Learning about the ways we can include more nuanced stories and better understand the communities we serve is crucial."
The SCPR team will continue to organize more conversations like this one in the future, and we look forward to sharing with you ways in which you can participate. These interactions add tremendous value to our collective efforts and help us to grow and better serve our region.
In the words of Griffith, "We don't want to produce stories ABOUT people; we want our show to be informed by the people LIVING those stories, from all walks of life."