Larry Mantle |

Irresponsible horror

The new Pixar animated feature Up has been getting almost univerally excellent reviews. Our Wade Major was the rare dissenter. However, he turned around and hailed the new Sam Raimi horror movie Drag Me to Hell.

The film may be a delight for horror fans, but I found the early primetime placement of its TV ads irresponsible. I probably shouldn’t blame the studio’s marketers, as they want to maximize eyeballs (pun intended). However, I don’t know what Disney’s ESPN and Time-Warner’s TNT were thinking in scheduling the spots in early evening hours Pacific time during NBA playoff games. If you have any opinion on this, please share it.

Monday, we’ll talk about the President’s plan for a cyber czar to confront the increasing number of attacks on the nation’s digital infrastructure. Have a great weekend.