Thursday morning on AirTalk, we talked with listeners about Laker star Kobe Bryant’s marketing deal with Turkish Airlines. The two-year agreement includes Bryant’s appearance at an event promoting nonstop flights between Los Angeles and Istanbul, as well as television ads in the U.S. and 80 other countries.
Several Armenian-American groups are angry that Bryant’s helping promote a business that’s nearly half owned by the Turkish government. Turkey has refused to acknowledge as genocide the killing of 1.5 million Armenians in 1915.
Should Bryant and his advisors known that this would be hurtful for his Armenian fans? Should Bryant terminate the contract? What about donating all or a portion of his payment to Armenian activism on this issue? Should Bryant be left alone to fulfill the contract?