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Ibarra vs. Abuelita on a cold night



Hexagonal cinnamony chocolate goodness times two, December 2010
Hexagonal cinnamony chocolate goodness times two, December 2010
Photo by Leslie Berestein Rojas/KPCC

It's late at night and hot chocolate calls - which to choose? After faithfully buying Ibarra for as long as I can remember, I have found myself with the two leading rivals in the Mexican hot chocolate market (stateside, at least) in my kitchen, after receiving some Abuelita as a gift.

For whatever reason I decided to browse around a bit online on the two brands and came away with a virtual war of opinions (an example from Yahoo! Mexico), along with this amusing OC Weekly piece and, of all things, a recipe for brownies using Ibarra. Who would have thought? It has also left me wondering where I can find the Mayordomo brand from Oaxaca in L.A.

The only obvious difference in the list of ingredients between Ibarra and Abuelita is "artificial flavor" (for shame, Abuelita) vs. "cinnamon flavor" (Ibarra), though it might just be the same thing. Abuelita is owned by Nestlé, but both brands are made in Mexico. And there is no Swiss Miss or single-estate boutique chocolate anything that can compare with their cinnamony goodness.

Anyway, enough. Time to crack one of these open.