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Pottermore brings Harry Potter e-magic to everyone... except Apple

The Pottermore website.
The Pottermore website.
Paige Osburn/KPCC

Finally, after, like, a million years (read: five — which for me is the difference between freshman year of college and paying my own electric bill), the Harry Potter franchise has apparated its way to the digital world.

The official Harry Potter fan site Pottermore.com is open for business, and its first push is the Harry Potter e-books, sold and distributed in one fell swoop by Ms. J.K. Rowling herself. 

Unless you happen to want to buy them through Apple.

The iBookstore remains the one gaping hole in a cornucopia of major marketers to cave under Rowling's charm and massive magically-charged pocketbook. Shoppers who search for Potter through the e-bookstacks of Amazon, Barnes and Noble and even Sony will find themselves actually bounced to Pottermore.

“This is the first time Amazon and B&N have driven customers off their platform to another site, and then given the ability to push that content back to their device,” Pottermore CEO Charlie Redmayne told The Bookseller.

Meaning that you buy Harry Potter through Pottermore (in other words, Rowling), but are nonetheless allowed to listen on your Kindle, your Nook, your whatever-e-book-reader-Sony-makes-since-apparently-they-make-those. 

That makes the Harry Potter franchise one of the precious few in publishing that can persuade some of Silicon Valley's heaviest hitters to force their customers into the warm embrace of the book series' own author.

Except, of course, for one.

iDenizens won't be able to buy the titles through the iBookstore (a cursory search turns up such goodies as "The Unofficial Harry Potter Cookbook" and guides to the books made by something called Shmoop).

Apple users can still access digital copies through Amazon's Kindle app and Barnes & Noble's Nook reader, both of which are available via the App Store.

Apple has yet to comment on the holdout, leading us to make the logical assumption about their motives.