"Guardians of the Galaxy" stormed multiplexes with its Star Warsian vibe, but if you want to pick up some merch, there's a little less of it if you're a fan of the film's female lead Gamora.
Writer Amy Ratcliffe wrote about the discrepancy earlier this week and encouraged people to tweet about it with the hashtag #WheresGamora. She noted that Gamora didn't have as much solo merchandise, but found it more disturbing that she was left off of items featuring the entire Guardians team.
She specifically cited a men's T-shirt spotted at Downtown Disney that features five columns with several images in each... but doubling-up on the male characters rather than dropping any Gamora in there. (But wait, how exactly are Groot's tree-people gendered?) That T-shirt also isn't the only one:
Another full-team minus Gamora piece of merchandise, this backpack:
And this action figure set:
The franchise also has a large female audience — Box Office Mojo reports that the opening weekend audience was 44 percent female according to exit polls, the largest ever for a Marvel film. It beat out Avengers, which came in at 40 percent.
Female geek blog the Mary Sue jumped on board later in the week, arguing that female fans have money to spend just like anyone else but aren't having their needs met.
"The lack of awareness that geeky women actually spend money on merch, holy s---, is hardly new," the Mary Sue's Rebecca Pahle wrote, citing other times Marvel and Disney haven't included female characters in their marketing plans.
The biggest example of this is likely the boys getting the most marketing in the Avengers franchise, while Black Widow is one of only two core team members not to land her own film yet. However, she did play a large role in "Captain America: The Winter Soldier."
The choice likely indicates how popular they expected various toys to be with their audience, as Thor merchandise wasn't as prevalent as that of Captain America and Iron Man as those movies started to take off due to an apparent lack of faith in his potential popularity. There's also the problem of some types of Gamora merchandise being available with individual stores choosing not to stock it.
Marvel Studios president Kevin Feige said in an interview with Comic Book Resources that he'd like to see a female-led superhero film — but that they're not quite ready yet.
"I hope we do it sooner rather than later. But we find ourselves in the very strange position of managing more franchises than most people have," Feige said, noting that this means weighing whether it's worth putting another franchise on hold for three or four years to help introduce a brand new one.
A lot of fans aren't happy with the lack of Gamora in Guardians merchandise:
One mother blogged about how no Gamora caused her daughter to say, "Maybe superheroes aren’t for girls Mom."
Still, some new Gamora merchandise was just announced Friday: