Represent! | Politics, government and public life for Southern California

New year, new gear for Los Angeles mayor’s race

Los Angeles City Hall
Los Angeles City Hall

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The pleas came fast and furious in the final days of the year.

“There are only 12 hours left in 2012,” wrote Rose Kapolczynski, who manages the mayoral campaign of City Controller Wendy Greuel.

“Don’t let this moment pass,” wrote City Councilwoman Jan Perry in her appeal for campaign cash.

The candidates wanted money for a strong fourth quarter of fundraising – one sign of viability in a race that will decide who leads Los Angeles for the next four years. Councilman Eric Garcetti elected to write a poem:

“If all the year-end appeals should tire you
Go for the one that will inspire you

I'll make this brief, concise and pretty
Please donate now and help our city.”

RELATED: LA candidates ask supporters to ring in new year with cash

The campaigns have been raising money for a year – and laying the groundwork for advertising, get-out-the-vote strategies, and debates.  But with the New Year comes greater energy.

The first debate of 2013 is Thursday at Beth Jacob Temple. It’s actually in Beverly Hills, but Beth Jacob is one of the larges Orthodox synagogues west of the Mississippi.

Attorney and former conservative talk show host Kevin James – considered by many a long shot candidate – will join Greuel, Perry and Garcetti for the first of at least five forums this month, including a televised debate January 26th.

The primary election is March 5th and no one receives more than 50 percent of the vote, the top two finishers meet in a May run off.

By the way, as the candidates scrambled to raise money, the man they are seeking to replace was in Baja partying with Charlie Sheen.