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Can Small be Green? - A Panel Discussion on Sustainable Wealth Building for California’s New Majority

Thursday, August 18, 2011, 6:30pm - 8:00pm
The Crawford Family Forum 474 South Raymond Avenue Pasadena, CA 91105 Map and directions

California has a longstanding tradition of leading the nation on environmental and clean energy initiatives. Even with the recession, investment in green technology is still growing in California. However, small businesses, especially ethnic small businesses, are often left wondering where the “green jobs” are. This is because small businesses are often left out of opportunities to shape public policy and engage in business partnerships that would help them go green. Ethnic small businesses could become a powerful engine to help anchor California's environmental policies in local communities. This forum will examine the major ways to improve the ability of small businesses to do this, including government outreach, diversity, corporate partnerships, and strategic sustainable investments in disadvantaged communities. The Greenlining Institute, in partnership with 89.3 KPCC, facilitated a discussion among small business leaders, advocates, and policy makers to address the opportunities and challenges of integrating small businesses into California's continuing environmental leadership. Panel was moderated by C.C. Song, Green Assets fellow at The Greenlining Institute. Panelists included: Marzia Zafar, California Public Utilities Commission Richard Tom, Southern California Edison Anh-Tuan Le, Vietnamese American Chamber of Orange County Scarlett Noguera, Los Kitos