KPCC’s forum programs, live events and community engagement team bringing unique and relevant face-to-face programming to the region.


All in the Familia: L.A. Latino Business in the 21st Century

Tuesday, December 6, 2011, 6:45pm - 8:15pm
The Crawford Family Forum 474 South Raymond Avenue Pasadena, CA 91105 Map and directions

Mom-and-pop businesses figure prominently in many immigrant stories, tales of first-generation arrivals opening shop to provide for better lives – and often, other livelihoods – for their children. Yet the narrative among some of L.A.’s most successful Latino establishments is changing. In the past these small operations were sold when Mom and Pop reached retirement. Today, educated and savvy latter generations are joining their parents (and relatives) to develop, innovate, and expand those ‘little shops’ into enterprises that reach farther, wider, better... all by keeping it in the familia as the winning strategy. On Tuesday, December 6th, KPCC’s Leslie Berestein Rojas and representatives from Portos Bakery & Cafe, Gaviña Gourmet Coffee, Guelaguetza Restaurante and Tapatio Hot Sauce came together for an audience-inclusive conversation about running a family business. @KPCCforum, #latinobiz This event was presented in partnership with the The Latino Insitute for Corporate Inclusion. Photo Credit: istockphoto