Business & Economy

Museums marketing revamp working for some

Listen to story

Download this story 0.0MB

The dip in the economy last year forced many Southland museums officials to rethink their marketing strategies to get people through the turnstiles. KPCC’s Adolfo Guzman-Lopez says some administrators believe it’s paying off.

Adolfo Guzman-Lopez: Museums’ reliance on print ads and word of mouth to move people through the galleries are long gone, says the Autry Museum’s Yadhira de Leon.

Yadhira de Leon: People are all over the blogs now. We’re looking at bloggers now and who are the active bloggers, and we found a lot of moms on blogs now that are putting out the family friendly places.

Guzman-Lopez: De Leon, who belongs to a Southland museum marketing group, says attendance at the Autry dipped last year. The Autry revamped its marketing and planted its flag on Facebook, MySpace, Twitter, and Yelp. Now de Leon says attendance is up about 47 percent at the Griffith Park museum. She adds that cultural institutions offer family-friendly outings that won’t break the bank.