Business & Economy

Los Angeles coroner aims to revive slow sales at gift shop

The morgue is about the last place you would think of to go shopping, so it's perhaps unsurprising that sales at the Los Angeles County coroner's gift store are next to dead.

But that may soon change. The coroner is waiting for a fiscal report from county auditors to determine how to proceed with its trademarked merchandising line, which has been a moneyloser for years.

A previous management audit recommended the coroner contract an outside firm to market the unique items, which range from water bottles marked "bodily fluids," to beach towels featuring the symbol of a chalk body outline.

Coroner operations chief Craig Harvey notes retail is not part of the department's mission, but says the trinkets have potential to sell in the city's tourist areas.

Copyright 2010 The Associated Press.