Businesses in downtown Laguna Beach are still recovering from last week's storm, which flooded stores at the peak of the holiday shopping season. Now, those Laguna businesses are trying to lure shoppers back.
Those shoppers who have returned to this district are discovering that the parking is free. Every parking meter in downtown Laguna Beach has a green sign reading “Free parking for three hours. Happy Holidays from the City of Laguna Beach.”
It's part of an effort to help restaurateurs and shopkeepers recover some of the business that they lost during last week's rainstorms, which sent a river of mud pouring down Laguna Canyon Road and onto the Pacific Coast Highway.