Business & Economy

LA City Council cracks down on mobile billboards

A mobile billboard for Flo TV.
A mobile billboard for Flo TV.
gsbrown99/Flickr

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The Los Angeles City Council is taking to task those rolling billboards that fill the streets and take up parking spaces.

The giant billboards, which come attached to cars, bikes or trailers, have been dubbed "the spam of the streets" by some people. The City Council seems to have heard the complaints.

In a recent 14-to-0 vote, the Council adopted an ordinance that gives traffic officers the authority to ax any billboard they dub unacceptable.

If the billboard is roaming the streets 24 hours after the officer issues a warning, it can be impounded, and the owner can be smacked with a $250 fine and possibly jail time.

Supporters of the ban say these rolling ads are more than eyesores — they’re traffic hazards, and take up valuable parking spaces.

But critics say banning billboards violates the first amendment.

Last year, Sacramento also gave cities the right to regulate mobile billboards.