Metro pushes discounts to steer drivers away from the 405

Metro ticket machines at the Hollywood/Highland station in Los Angeles, CA.
Metro ticket machines at the Hollywood/Highland station in Los Angeles, CA.
Photo by Frederick Dennstedt via Flickr Creative Commons

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Hundreds of Southland businesses are hoping to cash in during this weekend’s ‘Carmageddon 2‘ - from hotels to museums to sandwich shops. Metro has listed venues that plan to offer discounts as part of a plan to get drivers to avoid the 405 freeway.

Metro says it’s partnered with 300 LA County merchants to help patrons steer clear of ‘Carmageddon: the Sequel’ and hang out in their neighborhoods.

The agency’s listed some cool specials. The Museum of Contemporary Art in downtown Los Angeles is offering a 2 for 1 deal on tickets. The Toyota Sports Center in El Segundo is offering free skate rentals. In South LA, “Bad Boy” clothing’s knocking 20% off of its prices. And a couple of Subway sandwich shops are giving away free 6-inch subs.

To get to any of these places, Metro’s encouraging a low cost ride on the rails.

During last year’s 405 shutdown, it seemed only a handful of stores were offering car-free specials, especially those businesses located along the 405, closer to where crews are tearing down the Mulholland bridge.

Showbiz Store & Cafe for example, specializes in film and TV production merchandise and is located in the Sepulveda Pass. Last year, the shop raffled off prizes and brought in a DJ. This time around, employees are keeping things simpler, says store manager Maggie Han.

“We’re probably going to put out a little bit of something as far as goodies like pastries for the clients that come in to kind of sit here and enjoy while they’re listening to some music,” Han said.

Metro’s also working with various groups to support bicycle rides on the Westside and in the San Fernando Valley. And if all of that activity weren’t enough, there’s going to be a triathlon coming through the area. Some 25-hundred athletes from around the world will swim, bike, and run from Venice Beach to downtown LA starting early Sunday morning. They’ll cross the 405 as they bike west on Venice Boulevard – well south of the work on the Mulholland Bridge.