It didn’t take long for Republican Neel Kashkari to reflect on his loss to Gov. Jerry Brown. He started before Election Day.
That’s according to a 12-page document Kashkari released Wednesday titled “Lessons from the Trail.”
“I didn’t appreciate how important and how hard it would be to develop name recognition in a state of 38 million people — while running against an incumbent who has universal name ID,” Kashkari wrote.
In addition to being an unfamiliar name and face for voters — many still didn't know who he was on Election Day — Kashkari also had trouble raising enough money to compete.
Republicans Ashley Swearengin and Pete Peterson complained of the same problem as a reason for their losess in controller and secretary of state races, respectively.
“I understand many donors’ reluctance to take on the most famous politician in California, Jerry Brown, but at a minimum we need to be willing to fund strong Republican candidates in open seats, especially against little-known opponents; it doesn’t get any easier than these races,” Kashkari wrote.
Kashkari also said he discovered the limits of Facebook and Twitter.
“The best advice I received about social media proved to be exactly right: Social media is like the sail of a sailboat. It is designed to catch the wind — but it is up to the candidate to generate the wind,” he wrote.
Read the full document below: