Angelenos, we are amused and embarrassed to report that the on-demand valet parking app, CurbStand, is setting up shop at Runyon Canyon this weekend.
Only in L.A. can you get your car valeted before hiking.
Here's what the app's publicist Nancy Zakhary had to say:
Apparently, no one has offered valet parking for Runyon Canyon ever before.
That’s why this is so exciting… CurbStand is an LA-based on-demand valet parking app, and they figured that offering their services to Runyon Canyon outdoor enthusiasts would be cool and so very LA.!
Here's how it works:
You'll be greeted by CurbStand personnel (and a free bottle of water) at the Fuller Avenue entrance for vehicle drop-offs at Runyon Canyon. As you head back from your hike, let CurbStand know (there will be employees along the trail to remind you, too). Your car will then be waiting for you — along with a free PowerBar.
As of now, it's only available at Runyon this weekend.
She also sent along this quote from CurbStand's CEO, Serge Gojkovich.
“CurbStand’s #soLAvalet campaign speaks to the many ‘only in L.A.’ experiences that everyone from locals to commuters to tourists encounter. We’re embracing the exceptional appeal of our city and applying it to our contemporary on-demand valet parking service.”
L.A. Mag wrote about the app earlier this year:
"The idea of easier times at the valet stand—where you don’t have to dig around for dollars or shortchange a hard worker—may mean more L.A. drivers take advantage of valet service, instead of driving in circles seeking free parking."
In September, CurbStand announced $3 million in new funding. It's also available in other cities like Dallas and Miami.
In L.A. this weekend, the service will be available 9 a.m. to 4 p.m. Saturday and Sunday at Runyon Canyon. The cost? It's $5 but you'll get $1 off if you tag @CurbStand, #soLAvalet and #valetrunyon on social media. You can download the app here, and read more about it here.
In the meantime, we want to know: Will you use it?