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#soLAvalet: Runyon Canyon will have valet parking this weekend — yes, really

A popular access point for Runyon Canyon hikers has been gated and locked by the property owners.  Councilman Tom LaBonge is in talks with Fort Ashford Funds to acquire a portion of their parcel and expand the park for the public.
A popular access point for Runyon Canyon hikers has been gated and locked by the property owners. Councilman Tom LaBonge is in talks with Fort Ashford Funds to acquire a portion of their parcel and expand the park for the public.
Flickr via Ryan Vaarsi

Angelenos, we are amused and embarrassed to report that the on-demand valet parking app, CurbStand, is setting up shop at Runyon Canyon this weekend. 

Only in L.A. can you get your car valeted before hiking. 

Here's what the app's publicist Nancy Zakhary had to say: 

Apparently, no one has offered valet parking for Runyon Canyon ever before.

That’s why this is so exciting… CurbStand is an LA-based on-demand valet parking app, and they figured that offering their services to Runyon Canyon outdoor enthusiasts would be cool and so very LA.!

Here's how it works:

Watch the app happen

You'll be greeted by CurbStand personnel (and a free bottle of water) at the Fuller Avenue entrance for vehicle drop-offs at Runyon Canyon. As you head back from your hike, let CurbStand know (there will be employees along the trail to remind you, too). Your car will then be waiting for you — along with a free PowerBar.

As of now, it's only available at Runyon this weekend. 

So I had to ask: Is this a hoax? (Maybe another prank like Dumb Starbucks?) No, says Zakhary, citing the app's campaign with Fatburger this summer: "This is totally real; totally legit," she said.

Tweet: Valet at Fatburger

She also sent along this quote from CurbStand's CEO, Serge Gojkovich. 

“CurbStand’s #soLAvalet campaign speaks to the many ‘only in L.A.’ experiences that everyone from locals to commuters to tourists encounter. We’re embracing the exceptional appeal of our city and applying it to our contemporary on-demand valet parking service.”

L.A. Mag wrote about the app earlier this year: 

"The idea of easier times at the valet stand—where you don’t have to dig around for dollars or shortchange a hard worker—may mean more L.A. drivers take advantage of valet service, instead of driving in circles seeking free parking."

In September, CurbStand announced $3 million in new funding. It's also available in other cities like Dallas and Miami.

In L.A. this weekend, the service will be available 9 a.m. to 4 p.m. Saturday and Sunday at Runyon Canyon. The cost? It's $5 but you'll get $1 off if you tag @CurbStand, #soLAvalet and #valetrunyon on social media. You can download the app here, and read more about it here.

In the meantime, we want to know: Will you use it?