The fair-like atmosphere of Coachella's Neon Carnival party is making a road trip to the Super Bowl.
The party has become a sought-out event hosted during the Coachella Valley Music and Arts Festival, attracting celebrities such as "Twilight" actress Ashley Greene, actress-dancer Julianne Hough and Oscar-winner Clint Eastwood. Guests to the invite-only event are treated to a mix of dance music and bars with carnival games.
The Super Bowl edition planned for Friday night in Phoenix will be the first time the Neon Carnival is hosted anywhere but Coachella.
Neon Carnival creator Brent Bolthouse says it was always his hope to take the party to other locales, and he is thrilled to be bringing it to the Super Bowl.
Football's championship game is preceded by several nights of parties, musical performances and fan-friendly events.