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#SaveTheDropLA: City offers rebates, freebies to encourage water savings

The mayor on Thursday, April 9, 2015, announced a campaign to encourage Angelenos to save more water. The campaign features an anthropomorphic blue water drop.
The mayor on Thursday, April 9, 2015, announced a campaign to encourage Angelenos to save more water. The campaign features an anthropomorphic blue water drop.
Courtesy Los Angeles Mayor's Office

Los Angeles Mayor Eric Garcetti on Thursday rolled out a new public engagement campaign touting several incentives to help the city reduce its water use during the state's on-going drought.

The "Save the Drop LA" campaign, featuring an anthropomorphic water drop, aims to encourage Los Angeles residents to cut back their own water use so the city can meet its goal, set last year by the mayor, of reducing water use 20 percent by the end of 2016.

State regulators on Tuesday proposed mandatory cutbacks for all cities and towns in California. If approved, the new rules would require L.A. to cut its water use by 20 percent 10 months earlier than Garcetti's goal, though the state is using an earlier baseline for comparison. The city wants to lower that target, claiming it should get credit for previous water savings.

The incentives touted in the campaign include: 

The city also offered a series of tips to help reduce home water use, including these: