The Internet had many, many responses to Sean Penn's account of meeting Joaquin "El Chapo" Guzmán, which was published by Rolling Stone on Saturday: shock, anger, derision, astonishment, utter bafflement ...
But from one quarter, at least, there was pure excitement.
"EL CHAPO GUZMAN WEARING BARABAS SHIRT !" was the all-caps announcement from the clothing company Barabas.
The Los Angeles-based clothier says Rolling Stone photos show the drug kingpin wearing its distinctive shirts. And the company has seized the moment.
Today, if you head to its homepage, you'll see its name, its slogan — "Good Words, Good Thoughts, Good Deeds" — and a gigantic ad pairing pictures of El Chapo and a Barabas model.
You wouldn't mistake the mustachioed druglord for the bearded, coiffed model. But their shirts are distinctly similar.
Sean Penn writes that when he met El Chapo, the druglord wore "a casual patterned silk shirt." According to Barabas, it was actually cotton.
Barabas identifies it as from the "Fantasy" line, and suggests the shirt's pattern is "simple, clean and works well together." We'll leave that to you to judge.
If you want to channel El Chapo's look, each shirt will set you back $128.
At one point, the Barabas site crashed under high traffic, the company says. But it's back up and running now.
Barabas says in its "philosophy of fashion statement" that it's an "environmentally and socially responsible company," committed to the good words, good thoughts and good deeds of its motto.
The company has not commented on the quality of El Chapo's words, thoughts or deeds.