More than 50 years ago, Ed Sullivan introduced four Brits to the stage with "Ladies and gentleman...The Beatles!"
Pop culture didn't know what it was in for.
“The Beatles are one of the few acts that transcend time and generation," Grammy Museum Director Bob Santelli said. "These four guys basically changed our lives. Changed American culture, changed world culture."
To tell the unique story of the four boys from Liverpool who changed the world, a traveling exhibit named after Ed Sullivan's iconic introduction of the band is opening in the Grammy Museum at L.A. Live for the summer starting Friday.
The exhibit features all-things Beatlemania, from Beatle wigs and lunch boxes to lyrics, set lists and a drum lesson with Ringo Starr.
“This exhibit really is the story of how and why back 50 some-odd years ago The Beatles changed our lives,” Santelli said.
For a younger generation that knows the sound of The Beatles but does not know the history, Santelli said the exhibit will transport them to the '60s in a way that brings the music to life.
“This is an exhibit that grandma or mom or dad can take their kids to and there’s a great cross-currency that goes with looking at the artifacts, looking at the historic tapes, watching the screaming girls — some of whom could’ve been their mothers or grandmothers — and just connecting with it in a way that’s really special,” Santelli said.
The exhibit will be in L.A. through Sept. 5 and is open seven days (though it should be open eight days a week). Catch it 10:30 a.m. to 6:30 p.m. Monday through Friday, and 10 a.m. to 6:00 p.m. Saturday and Sunday.